CASIO
Though originally producing calculators and other devices, Japanese brand Casio became a watchmaking icon in the 1970s with the first mass-produced digital watch. This revolutionised the industry, making timekeeping accessible and feature-rich. Features like water resistance, shock resistance, solar charging and even calculator functions as a nod to the company’s legacy, have set Casio watches apart over the years. While digital remains a core strength, today Cassio offers diverse styles including classic analog designs and sporty G-Shock models.
Casio watches are highly reliable and trustworthy timepieces that can endure any trying conditions. The majority of the brand’s watches are water resistant and will survive small amounts of shocks that might otherwise rattle other watches. They also come with a fantastic battery life. Casio was one of the earliest adopters and manufactures of watches with quartz movements and some of its current models promise up to 10 years of battery life. Beyond the functional appeal, Casio watches are a fashion statement. Celebrities like Bill Gates, Serena Williams or Dwayne Johnson have all been spotted wearing timepieces from Casio.