Mido has long been a name in Swiss watchmaking, known for its bold designs, innovation, and precision. At Time+Tide, you’ll find a selection tat suits every wrist, from the distinctive Multifort TV collection to the rugged Ocean Start dive watches and the sophisticated Baroncelli dress watches.
Founded in 1918 by visionary Swiss watchmaker Georges Schaeren, Mido take sits name from the Spanish verb “medir” (Yo mido – I measure.) In 1934, Mido made history with the Multifort line, the first watches to combine antimagnetic properties, a self-winding movement, and built-in water and shock resistance—a true breakthrough for its time!
Mido watches easily capture attention with their unique and varied design style, but their true strength lies in their precision. Many models carry COSC certification, a mark that proves each watch has been thoroughly tested and meets stringent accuracy standards. Every Mido watch is powered b the latest generation of automatic movements, offering remarkable power autonomy.
Mido HIGHLIGHTS
Continuing a tradition of maritime excellence
In 1959, Mido introduced the Ocean Star, equipped with a trailblazing single-shell case and AQUADURA crown sealing system for superior water resistance. Today, the Ocean Star line continues to impress with timepieces that marry rugged construction with elegant design, and clear, crisp dials.
Elegance inspired by architecture
Introduced in 1976, the Mido Baroncelli paved the way for the brand’s venture into dress watches. Today, its elegant, timeless design still resonates with those who value sophisticated style. With inspiration drawn from classical architecture, each Baroncelli watch showcases meticulously crafted cases with intricate, high-end details.
