Studio

STUDIO

WELCOME TO THE TIME+TIDE WATCH DISCOVERY STUDIO

Our New York Discovery Studio sits in the heart of Manhattan, nestled in the vibrant neighborhood of SoHo, moments away from the city's finest watch boutiques and luxury maisons. Set within one of New York’s most electric enclaves, our space provides an intimate setting for watch enthusiasts of every kind, whether you're on the hunt for a particular timepiece, celebrating a milestone, or simply eager to talk horology with our passionate specialists.

RARE. EXCLUSIVE. LIMITED

We are proud that our New York studio offers a carefully curated selection of esteemed independent watch brands, featuring names such as Furlan Marri, Baltic, Studio Underd0g, Serica, NORQAIN, and more, with fresh arrivals and special editions arriving regularly.

In addition to our core collection, we showcase an exciting rotation of rare and niche timepieces, including exclusive releases available only at TIME+TIDE. Be sure to visit often to discover limited-time pieces that you won’t find anywhere else.

The Time+Tide New York Discovery Studio is more than just a retail space. It’s a place to engage with watch culture on a deeper level, from exclusive hands-on experiences curated by true enthusiasts to product launches hosted alongside our partner brands.

WHAT OUR DISCOVERY STUDIO IS ALL ABOUT

After years of shaping watch culture globally, we are proud to bring the Time+Tide vision to New York City. The New York Discovery Studio in SoHo is an extension of what we’ve built, an inviting space where first-time buyers and seasoned collectors alike can explore a thoughtfully curated selection of watches. Whether you’re discovering a brand for the first time, trying on a model not typically available in stores, or sharing stories with fellow enthusiasts, this Studio is about fostering a true sense of community. And judging by the buzz and excitement surrounding our opening, we’re well on our way.

GOOD SHOUTS

"Bought my first mechanical watch last week here. It was an excellent experience, great people that really love watches and truly care about your collecting journey."

"Wow ! It really is a cool space with some amazing brands you see online but can now see in the flesh and try on - in Australia! Well done Time + Tide for having the courage to try something new."

"A great place to learn about watches and get hands on with some awesome micro brands. The team are super enthusiastic and ever willing to share their knowledge."

"Dropped into the studio today to check out the space. Can’t emphasise enough how enjoyable and chill the studio is. So refreshing to have a place like this to enjoy on Collins Street. A must visit."

"Dropped in for the first time yesterday - beautiful, bright, open space with extremely well presented watches - friendly support and was compelled to buy a watch on the spot."

"A warm and welcoming space, built for watch enthusiasts by watch enthusiasts, with staff that really know their stuff. If you love watches and you’re lucky enough to live in Melbourne or making a trip down here make sure to stop in to the T+T and check out their wares. You won’t be disappointed."

"A really great store and a refreshing change from all of the other AD's on Collins Street. Very friendly and laid back atmosphere inside. The whole T&T Melbourne team clearly love their watches and have great knowledge across the industry to help you pick up the right piece."

"Just picked up my first watch from here. Amazing service, amazing shop and an amazing selection of watches. I'm loving my new Hamilton and big thanks to the guys here for sorting it out for me!"