"Great spot, great people, and great watches! What else does one need on a beautiful day in the city! Big shout out to Alex for taking his time and discussing each piece we tried on that day. Ended up purchasing the Christopher Ward Bel Canto in black, w black leather strap. Great experience, thank you Alex!"

"Great experience buying a new watch with Gabriel. Super relaxed process, very comfortable, in an absolutely beautiful space. No pressure, no bullshit waiting lists… just a ton of fun. SO MANY options and all of them are unique. I’ll definitely be back to buy more, great store."

"Time + Tide just opened their new location in NYC and the place is awesome. This is not your normal watch store. Great space, awesome selection of independent brands and very knowledgeable and not at all pushy sales folks who really love watches. Meighan was great and was able to help me find the exact piece I was looking for. I will be back soon!"

"Awesome sales staff that are genuinely passionate about watches. Plus, they carry brands that are often hard to get your hands on in the US, such as Studio Underd0g, Furlan Marri, and Serica. Highly recommend these folks if you're looking for a watch that leans more on the unbeaten path!"

"Absolutely delightful experience! The friendly staff, carefully curated selections of micro brands, and presentation, makes this is a must visit Boutique for the watch enthusiast. A special thanks to Samantha!"

"I visited the store today and found out it was only their third day opened. They have such a cool variety of brands and the staff were incredibly helpful and friendly. They really helped me make a great decision. I walked out with a new timepiece and a very happy customer."

"Awesome store, with awesome staff and awesome product. Can't say enough good things about them! If you're into watches at all, you must go here"

"Amazing convent, “discovery studio” the polar opposite of a bad boutique experience. Feels more like a place to hang out and share the passion, basically a curated environment for everything we love about the hobby. Everyone’s welcoming, genuine, and nice. Just had to get something to support, and shout out to all the early B&J videos who took me down this rabbit hole! Cheers to Time and Tide and welcome to NY."