Great experience buying a new watch with Gabriel. Super relaxed process, very comfortable, in an absolutely beautiful space. No pressure, no bullshit waiting lists… just a ton of fun. SO MANY options and all of them are unique. I’ll definitely be back to buy more, great store.

Time + Tide just opened their new location in NYC and the place is awesome. This is not your normal watch store. Great space, awesome selection of independent brands and very knowledgeable and not at all pushy sales folks who really love watches. Meighan was great and was able to help me find the exact piece I was looking for. I will be back soon!

Absolutely delightful experience! The friendly staff, carefully curated selections of micro brands, and presentation, makes this is a must visit Boutique for the watch enthusiast.
A special thanks to Samantha!

Great spot, great people, and great watches! What else does one need on a beautiful day in the city! Big shout out to Alex for taking his time and discussing each piece we tried on that day. Ended up purchasing the Christopher Ward Bel Canto in black, w black leather strap. Great experience, thank you Alex!

Amazing convent, “discovery studio” the polar opposite of a bad boutique experience. Feels more like a place to hang out and share the passion, basically a curated environment for everything we love about the hobby. Everyone’s welcoming, genuine, and nice. Just had to get something to support, and shout out to all the early B&J videos who took me down this rabbit hole! Cheers to Time and Tide and welcome to NY.

There’s no watch buying experience to equal what the T+T team offers. Pointing through glass to evaluate one watch at a time has been eclipsed by an experiential comparison of time pieces in an environment that whispers “you’re welcome here”. If you’ve become accustomed to being aggressively accosted by sales associates, this is your opportunity for a “CTRL+ALT+DEL”. The buzz around Andrew McUtcheon’s Manhattan studio isn’t hype. It’s a game-changing retail concept that’s as much cultural and fashion evolution as it is a timekeeping wonderland!