Anoma

Anoma

Anoma is part of the new wave of rising microbrands that have taken the watch space by storm in recent years. Based in the UK, with its watches manufactured in Switzerland, Anoma has redefined contemporary watchmaking by exploring new design possibilities beyond convention. Actually, the name Anoma is derived from the word “anomaly,” which aptly signals the brand’s willingness to carve out its own niche through creating watches defined by distinctive case shapes.

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Anoma

Dialed differently

Anoma has been also exploring unconventional dial designs. With its first permanent lineup, the Core collection, the brand has introduced a sector dial layout which is stylistically offset from the centre, further accentuating the quirky appearance of the watches. Available in Abyss blue and Stone grey, each brings a different combination of finishings and textures. The dial is pristine, consisting only of painted line-shaped silver hour markers, a pair of polished leaf-shaped hands, and the brand logo. On other models, like the A1 Slate, the dial features concentric triangles to mirror the case shape, with an industrially engraved pattern that adds more texture to the centre.

Referring to its timepieces as “sculptural watches,” Anoma has relied on an unconventional approach to watch design. Inspired by the unique shape of the 1950s free form table by Charlotte Perriand, a well-known French architect and Le Corbusier collaborator, as well as Constantin Brancusi’s modernist sculptures and the simple organic softness of river stone, Anoma has created something truly distinctive. All the brand’s watches come with a triangular 39mm case with integrated lugs and a crown hidden from view, which gives the design a streamlined look. A svelte 9.45mm profile lends the watches an elegant, dressy appeal.

Anoma HIGHLIGHTS

Looks that tick

Anoma’s sculptural watches are powered by a compact Sellita SW100 automatic movement that helps keep the case proportions in check. Each model blends this Swiss-made precision with everyday practicality, offering a performance you can actually rely on while keeping style firmly in the picture.

Come rain or shine

Anoma’s watches might have a distinctly elegant aesthetic, but they also carry a practical 50m water resistance rating, so collectors will never feel the need to quickly remove their watch at the first sign of drizzle. Each watch comes paired with a grained Italian leather strap, varying in colour depending on the model. These are 18mm standard straps which can be swapped out easily.