Leading the way in British independent watchmaking, Beaucroft creates timepieces that balance elegance with everyday performance. Based in Cambridge, the brand is committed to making mechanical watches accessible, without compromising on design and quality. With affordability as its heart, Beaucroft designs every detail from scratch, ensuring each piece reflects both purpose and passion. Watches are available exclusively in our studio.
The Element by Beaucroft exemplifies the brand’s vision: to deliver refined mechanical watches that are as beautiful as they are functional. Its 39.5mm case offers presence without bulk, while the dial available with lacquered or sunburst finish elevates the entire look. Bold baton indices and a striking double index at 12 o’clock, all coated with Super LumiNova, ensure legibility even in low light. Inside, the Miyota 9039 movement has been regulated to a tight +/- 10 seconds per today, a testament to Beaucroft’s attention to detail.
Launched in 2020, Beaucroft may be a newcomer, but it’s already shifting gears in the world of independent watches. The brand fuses classic British elegance with crisp, modern design aesthetics, creating timepieces that look sharp and perform effortlessly. With an eye for detail and a spirit of innovation, Beaucroft is proving that utility and beauty can co-exist, and thrive.
Beaucroft HIGHLIGHTS
A watch that feels just right
Designed with smaller wrists in mind, Beaucroft’s Seeker is proof that subtlety can make a bold statement. Every curve and countour has been considered, resulting in a timepiece that feels both refined and personal. With its sunray dial, fine leaf-shaped hands, and slim hour markers, the Seeker glows with understated elegance. Whether paired with a slim leather strap or an elegant metal mesh bracelet, the piece will bring grace and versatility to your outfits.
A signature worth noticing
Beaucroft’s Signature collection is a celebration of classic dress watches with a distinctly modern twist. At the heart of each piece lies a captivating fumé gradient dial that shifts and shimmers with changing light, making it a true wrist-worthy statement. Designed for those who like their watch a touch larger, the Signature’s case wears comfortably thanks to its slender 10mm profile. Each model is carefully hand-assembled in the UK and fitted with a regulated Miyota 9039 movement.
