Founded by New York-based recording artist Jesse Merchant, Lorca blends his creative edge with a lifelong passion for watches. The brand specializes in Swiss-inspired sports watches, built tough, ready for anything, and surprisingly affordable.
Born from the founder’s travels across Europe as a solo perfomer, Lorca was created to answer the call for a sports watch that combined durability, individuality, and a nostalgic touch. Today, Lorca crafts vintage era-inspired timepieces that evoke pride in their owners and are built to meet even the expectations of true watch connoisseurs.
Lorca may call New York home, but the brand’s dedication to quality is firmly rooted in Swiss tradition. Every Lorca watch is crafted with meticulous attention to detail, using components sourced exclusively from Switzerland’s premier suppliers. Final assembly and rigorous testing also take place in the county, ensuring a level of craftsmanship that meets the highest expectations.
Lorca HIGHLIGHTS
A traveler’s dream
Lorca’s debut timepiece, the 36mm Model No.1 GMT, is the ultimate travel companion for those who appreciate unique style and precision. Coming with a fixed GTM bezel and an independent GMT hand that make dual-time tracking a breeze, the Model No.1 impresses with a dial that pairs pronounced line hour markers with softer minutes ones for a visually striking effect. At its heart beats the Soprod C125 R4 movement that has been regulated to an impressive +/-4 seconds per day.
