Serica, a relatively young independent watch brand established in 2019, has already made quite an impression with its carefully curated selection of timepieces. Their collections demonstrate a dedication to craftsmanship, offering luxury-inspired aesthetics and reliable movements at price points that challenge traditional high-end watchmaking.
Serica takes its name form an ancient geographical term for a distant region in East Asia, most likely situated in what is now North China. To the Greeks and Romans, Serica represented the allure of unexplored territories and the fascination with the unknown. This historical connection reflects this contemporary watch brand’s mission: to inspire a sense of adventure and rekindle the simple joy of discovery – much like the thrill of opening a new Serica watch box. Built with meticulous attention to detail, Serica watches embody the brand’s vision, combining timeless elegance with unparallelled reliability and precision.
Serica designs rugged yet slim watches that complement any wrist. Merging the durability of tool watches with the elegance of dress pieces, Serica timepieces are made to be worn during any occasion. Forgoing leather to prevent water damage, the brand pairs its timepieces with either its signature Bonklip stainless steel bracelet or a stylish Milanese option with flattened links.
Serica HIGHLIGHTS
The Future is Automatic
At the heart of every Serica watch beats an automatic movement, a testament to the brand’s commitment to both precision and ease of use. Each collection features a movement tailored to its purpose – the Travel Chronometer is equipped with the Soprod C125 GMT for global adventures, while the Diving and Field Chronometer house the robust Soprod M100, built for endurance. What unites them all? Uncompromising reliability, accuracy, and practicality.
Guaranteed accuracy
Serica watches are built for precision, and every model proudly carries COSC certification. This independent accreditation guarantees that each movement meets a strict -4/6+ seconds per day accuracy standard. But Serica goes further – after assembly, each watch undergoes additional tests to ensure it delivers flawless performance from day one.
