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At Time+Tide, we embrace the 40mm standard, a go-to size for many leading watch brands. This well-balanced diameter offers a clear, legible dial, ensuring easy time reading while providing space for complications like chronographs, GMTs or power reserve indicators. A staple in the modern watchmaking landscape, 40mm is often considered the ideal size for men’s watches, delivering a confident and well-proportioned it, especially on medium to larger wrists.