TAG Heuer is the go-to name in luxury chronograph watches, known for its cutting-edge timing tech that’s kept up with sports evolution since 1860.

Their watches are built to measure every split second of a performance, whether it's on the race track or beyond. From legendary drivers, athletes and a-list actors & actresses, TAG Heuer timepieces leave a mark on the moments that define an era.

Iconic models like the Monaco, Carrera, and Aquaracer have become symbols of precision and style, each with their own rich histories and stories.

Right after launching, TAG Heuer introduced the Mikrograph, a mechanical chronograph that was five times more accurate than anything else at the time, and became the official timekeeper for some of the biggest sports events.

When motorsports came into play, TAG Heuer made history by being the first watch brand to sponsor the Formula 1 World Championship from the very start.